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  • You've been invited on a talk show to explain your job to the hosts. What would you say you do on a daily basis? See all answers
    • I solve problems for a living.
    • What do I do on a daily basis? I solve problems-that's what I do. As President and Executive Creative Director of an advertising agency, I am faced daily with a new set of fires to put out-some easy and some not so much. The first thing I do when I get up is check my Twitter. I am officially obsessed. Then, I feed my kids. When I say kids, I mean my two attention-starved dogs. By the time I get out of the shower, I have already written a blog and sent it to the agency to proof, so by the time I get there it is posted. I get to work and respond to my latest hits on Twitter, check on client emails, and check in with the creative team. Knowing my luck, this is when the emergency of the day happens-a client panic, an agency issue, or a typical "Stephanieism," as my husband likes to say.

      Once the crisis is handled, I grab lunch with a client, friend, or the team. By this time I have checked Twitter for the 224th time today, and it's time to check Google analytics again. The afternoon brings a client meeting or concepting meeting with the team. In the meantime, I am checking to make sure that everything is up-to-date in the billing department, grab an afternoon snack, and answer the fifty emails I just got within the last hour. I check in with everyone, pack up, research reports (or a book on social media), and grab layouts to review later on tonight, after I check my Twitter, of course-all of this in an effort to solve the world's advertising problems during a recession. Solving problems for a living? No problem.

       
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