Raw Data
I run a query on performance for her products. I lay it out in Excel, gently, formatted. Marketing report, mmmm.

Analysis
I draft an email, a story about how the data got where they are. (Yes, plural this time.) This story builds on experienced intuition and savvy offerings. It shows intelligent strategy and action items come to fruition, wending their way through the internet marketplace, winning over consumers. It paints the path going forward and the changes that will allow her account with us to ride out the storm onto glory.

(Editing makes the story read more in line with the reality of marketing and less like a medieval thriller.)

ROI
A number. A percentage. And it is high, high like a .... school musical. 3. (Please to forgive.)

Gratitude
Thanks for being a client, Martha, and thanks for making dinner. I was just gonna run down to the fried chicken joint.